3 High Level Road, Makumbura, Pannipitiya, Sri Lanka
How is it produced?
Made by the use of Wheat flour, sugar, vegetable oil, natural ginger powder, leavening agents (sodium bicarbonate & ammonium bicarbonate), salt, natural spices, soya lecithin and permitted flavour.
Describe the supply chain to the store shelf in Canada:
Ceylon Biscuits Limited produces Ginger Biscuits in Sri Lanka, which are sold in Canada. The supply chain involves several stages, including raw material sourcing, production, packaging, transportation by sea, and distribution to stores. CBL sources ingredients from Sri Lanka and other countries, produces and packages the biscuits in Sri Lanka, loads them onto shipping containers, and transports them to Canada by sea. Upon arrival, they are distributed to stores and made available for purchase by Canadian consumers.
What is the power balance between the producer and seller?
The power dynamics between the producer, Ceylon Biscuits Limited (CBL), and the seller of the Ginger Biscuits depend on various factors. CBL may have control over the production process, quality, and price of the product, as well as bargaining power with suppliers, distributors, and retailers. However, the seller may have insights into market demand and consumer preferences, as well as bargaining power if they are a large retailer or have multiple suppliers. The power balance between the two parties may be dynamic and subject to change over time, influenced by factors such as market demand, competition, and negotiation strategies.
Can you recommend changes to the system to improve the balance?
To improve the balance of Ceylon Biscuits Limited’s supply chain for Ginger Biscuits, the company can consider implementing the following recommendations:
- Optimize transportation routes and modes to increase efficiency and reduce costs and environmental impact.
- Re-evaluate packaging materials and design to minimize waste and carbon footprint.
- Increase visibility in the supply chain to reduce waste, minimize stockouts, and improve forecasting accuracy.
- Foster supplier partnerships based on trust, transparency, and shared values to encourage sustainable practices.
- Implement sustainability policies to promote social responsibility, reduce greenhouse gas emissions, improve working conditions for employees, and promote ethical sourcing practices.
References/Resources:
- Green Supply Chain Management: A Review and Research Direction by S. K. Goyal and S. Rahman (2018)
- Sustainable Supply Chain Management: A Review of Literature and Implications for Future Research by A. Gunasekaran et al. (2018)
- Corporate Sustainability Strategies: Sustainability as a Driver of Innovation in the Food Industry by C. Strehl et al. (2014)
- Implementing Sustainable Business Practices: A Guide to Leadership and Management by S. Schmidheiny and F. Zorraquin (2010)
- Sustainable Business: Key Issues by C. Warhurst and J. Nickson (2007)
- Rothaermel, F. T. (2017). Strategic management. McGraw-Hill Education.
- Ceylon Biscuits Limited. (n.d.). Ginger Biscuits. Retrieved from https://www.cblgroup.com/products/ginger-biscuits.html
- https://gracefoods.ca/product/munchee/