https://hypebeast.com/2021/6/nike-sb-dunk-history-sneakers-skateboarding-basketball
How is it produced?
The Nike Dunk made its debut in August 1985, a period that aligned perfectly with the ‘golden age’ of basketball and the emerging superstardom of Michael Jordan.
Engineered specifically to accommodate diverse athletic movements and tactics, the shoe was an immediate hit in the sports world. Its creative roots lay in other existing designs, including the Terminator and the original Air Jordan 1.
Notably, the entire production of the Dunk, from conceptual design to final dispatch, was completed under an extremely tight six-week deadline.”
Describe the supply chain to the store shelf in Canada:
Nike’s global supply chain strongly moves products from Asian factories primarily China, Vietnam, Indonesia via ocean or air freight to Canadian ports , Vancouver, Halifax or Montreal. After customs clearance, goods are transferred to Canadian distribution centers . From these distribution centers, products are then distributed through a domestic logistics network to Nike’s own retail stores and other third-party retailers across Canada, ensuring products reach shelves and meet customer demand.
What is the power balance between the producer and seller?
The power balance between the seller and producer, shows who has a bigger strength leveraging in it market relation. Producers gain it power from it high demand, uniqueness, wide brand recognition case study Nike.
On the other hand, the seller’s gain it power through it high purchasing volume, massive market access.
However, the balance is always changing, its constantly shifting, it’s never fixed. They both rely on each other to succeed.
Can you recommend changes to the system to improve the balance?
Information Sharing
It’ll be good if both parties invest into each other success, it will increase the win win chance for both over war for power in seller producer relationship.
Partnership program
For a producer like Nike and its seller, developing tiered partnership programs is a great approach to a better performance.
References/Resources:
https://hypebeast.com/2021/6/nike-sb-dunk-history-sneakers-skateboarding-basketball
https://en.wikipedia.org/wiki/Nike_Dunk#Air_Dunk
https://www.nike.com/ca/a/dunk-history
https://www.cliffsnotes.com/study-notes/6989386